Fine Store is a very unique web site that allows everyone to sell anything. Start Selling with their optimized ecommerce web site. Every page of this unique system has been coded to XHTML 1.0 standards, is up to 60 percent smaller in comparison with other sites of similar type and therefore even faster, often taking less then half the time of it's nearest rival to download, upload and update. Search engine optimization techniques are always natural because they believe the way you use search engines should not be forced. Fine Store has numerous features including: Full Content Management system; Web statistics and analyses; Paypal payment gate; Instant payment notification (IPN); Automatic order recognition; Detailed Order emails; Stock level monitoring; XHTML table less design; W3C code validation. Fine Store is one of the most user friendly E-commerce system in the market place.