Adobe SearchCenter+ is a comprehensive search marketing management solution. Search marketers can meet their business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and takes advantage of easy-to-use functionality to automate critical management tasks. Adobe SearchCenter+ provides the complete search engine marketing (SEM) management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns. Features: Complete site traffic and conversion metrics for optimization and reporting; Organic volume, revenue, and rank data integrated to manage the entire search experience; Comprehensive search query, site search, and organic search activity to efficiently expand and refine keyword sets based on potential; Personalized reports, dashboards, and bookmarks.
Adobe SearchCenter+
http://www.omniture.com/en/products/visitor_acquisition/searchcenter
Varies
Omniture
bid management, search marketing, search center, omniture, keyword strategies processes, keyword performance, integrated web analytics, keyword classifier, rule builder, excel list management, trueclick, admatch
Revenue-driven search marketing
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